Craig is a retail operations director at Pets at Home, he has been on the AMTRA council since 2014 and is also a council member on AHDA.
“Pets at Home employs well over 2000 SQPs, with the number increasing constantly,” says Craig. “This gives me great insight into what is important to SQPs (Animal Medicines Advisors) and what customers buying licensed medicines are thinking.
“I am however, acutely aware that I represent all C-SQPs and have been very conscious to help make decisions to improve and benefit the entire industry. It is very important for me to help build our reputation as professionals.”
Craig feels that as a large employer, Pets at Home sets very high standards in selling, advising and training in all aspects of companion animal licensed medicines. He concludes, “We are also constantly innovating with technology to improve the professionalism of our SQPs”
Craig can be contacted via email at: [email protected]